Our Story

The branded merchandise ecosystem is disconnected and inefficient. Promotional product distributors, apparel decorators, team dealers, and suppliers have to use a variety of clunky tools and manual processes to run their business. Teams are jumping between tools, switching windows, and retyping data from one system into another. Branded merch businesses spend more time reconciling and verifying information than doing the work that matters. It’s hard to manage and even harder to scale.

Selling branded merchandise shouldn’t be so hard.

At OMG, we believe branded merch businesses shouldn’t have to settle for a patchwork of technology that only checks a few boxes. Our north star? Connecting the ecosystem with integrated, easy-to-use technology and high-quality data that leave branded merchandise teams and their customers saying “OMG.”