Healthcare occupations are projected to grow 15% in the next decade, faster than any other occupation. ASI also named Healthcare the number one market for distributors to focus on to generate business in 2021. So, how can you make the most of servicing this industry?
About Healthcare
There is incredible movement and growth within the Healthcare industry, representing over 18% of GDP in the U.S. Statista reports that behind providers, Pharmaceuticals, Medical Technology, Pharmacies, and Healthcare IT create the largest profit pools within the industry. If you read that as “big opportunity,” you’re reading that right!
The Healthcare industry houses a variety of sectors to service, each one requiring unique solutions and knowledgeable promotional products experts – YOU! By understanding these specific sectors, you’ll be set up to yield incredible dividends moving forward.
Consider servicing healthcare facilities like:
- Physicians and surgeons
- Nursing and residential care
- Dental and orthodontics
- Medical technology companies
- Family care, birthing centers, and midwifery
- Mental health clinics and therapies
- Physical therapies, sports medicine, and athletic trainers
- Dermatology and skincare labs
- Pharmaceutical
- Dietitians and nutritionists
- Chiropractors
- EMT & Paramedic
- Podiatry and orthopedics
- Addiction services clinics
- Community health centers
- Dialysis centers
- Mobile clinics
Online Store Use Cases
When thinking of servicing Healthcare groups, most people think of scrubs and labcoats. While this is certainly accurate, money is often being left on the table by limiting items, misunderstanding situational uses, and overlooking less common facilities and programs.
Here are a few of the most common use cases we’ve seen for online stores servicing the Healthcare industry:
Holistic Products: Beyond the typical “scrubs and labcoats” approach, offer professional wear, layers, bags, tech accessories, and other products.
Wellness Programs: Support facility wellness programs with campaign or prize stores for things like “Flu Season Prep” or “Summer Sun Protection.”
Employee Appreciation: Reward employees with a holiday store or employee appreciation gifts after a well-deserved quarter or year.
Fundraising Opportunities: Support your facility in raising funds for important causes by offering fundraising opportunities on a store.
Seasonal Options: Keep up with changing seasons and shifting trends by offering limited-time seasonal or trending apparel and products.
New Branding: Simplify mergers, acquisitions, or rebranding with an easy online store containing newly-branded products for employees to order.
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Product Suggestions
Comfort is the name of the game when it comes to Healthcare industry products. From long shifts to chilly facilities to consoling patients, incorporating products that are super soft, nostalgic, and comforting perform best.
The following products are top-sellers across all online stores within the Healthcare industry, according to OMG data:
- Quarter- and half-zip pullovers
- Jackets
- Blankets
- Scrub tops & bottoms
- Tri-blend tees
Additional products that could be considered for these online stores include:
- Polos, vests, and cardigans
- Backpacks, totes, and cooler bags
- Chapstick, lotion, and hand sanitizer clips
- Portable chargers
- Clipboards
- Hot and cold packs
- Socks and beanies
- Tumblers and water bottles
- Technology and tech accessories
Sample Stores & OMG Features
The vast network of many Healthcare facilities and companies make it essential to provide simple solutions at scale. OMG’s flexible platform makes it easy to simplify large, personalized, or multi-dimensional orders, which will help you stand out against the competition.
Click on the sample stores below to take a look!
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| Hospital Employee |
Medical Technology Company |
Dermatology Clinic |
OMG features specifically designed to support online stores for Healthcare include:
Email Authentication: Control access to an online store by validating an end-consumers email address against a pre-approved email domain. This extra-secure login process ensures that only permitted end-consumers can access a storefront.
Minimum Order Quantities: Guard profit margins, increase order value, and simplify inventory management with Maximum or Minimum Order Quantities. This feature allows you to meet product minimums and profit from selling a higher volume of lower-priced products.
Shipping Options: Make it simple for customers to choose how they want to receive their order by offering shipping options like drop-ship location, pick-up in store, or ship-to-home at checkout. Shipping discounts can also be applied as a discount marketing strategy.
Consumer Order Status: Boost customer satisfaction and improve the overall buying experience by allowing customers to access on-demand order status. This frees up time for your Team by facilitating customers in answering their questions.
Store Deadline: Create urgency to get orders in and maximize sales by setting a store deadline. Not only will this maximize your sales, it will also support you in meeting product minimums, and keeping product order and fulfillment costs low.
Gift Cards: Show appreciation or provide employee incentives with online stores. Encourage gift cards as a way for companies to appreciate or incentivize employees, while giving employees the chance to purchase additional products on their own dime.
Check out these other Industry Insights: Colleges & Universities, Local Businesses, Industrial Services, Financial Services, and Real Estate!
About OrderMyGear
OrderMyGear (OMG) is an industry-leading sales tool, empowering distributors, decorators, and dealers to create sleek, retail-like online stores for every customer – big or small. Since 2008, OMG has been on a mission to simplify the process of selling branded products and apparel to groups and improve the ordering experience. With easy-to-use tools and unmatched support, the OMG platform powers online stores for over 3,500 clients generating more than $1.5 billion in online sales. Learn more at www.ordermygear.com.
Media Contact: Lauren Seip | lauren.seip@ordermygear.com | 281-756-7915
