By Hayley Bell on 12 Apr 2021
Exposure to the elements and the hard physical labor industrial service workers experience mean that providing durable, safety-promoting, and industry-specific products is essential. Proving to be a knowledgeable source when servicing industrial groups can be a big win for distributors.
It’s no secret that industrial services are the backbone of this country. Creating and maintaining infrastructure and raw materials for transportation, power, supply chain, and more is essential to our society function, and these are the people who make it happen.
Worker safety is key to servicing these groups. Stand out as a knowledgeable professional by doing your due diligence to understand safety requirements and protocol for the specific sectors you choose to work with.
Industrial services present a wide range of opportunities because of the diverse sections it houses. Examples of industrial services could include:
Oil and gas
Production and manufacturing
Mining and steel
The flexibility of online stores makes it easy to meet a variety of needs, which is essential when servicing such diverse industries. Here are a few of the most common use cases for online stores for Industrial groups:
Seasonal Options: Offer quarterly or bi-annual online pop-up stores for employees to order seasonal or updated gear – particularly in preparation for changing weather conditions.
New Project: New worksites or projects may require specific apparel or gear to keep employees safe, organized, and ready for the elements.
Industry Pride: Industrial workers have incredible pride in their job (i.e. fire, rescue, linemen). Provide store opportunities and products that allow them and their families to represent their profession.
New Employees: New Teams or employees may need to be outfitted with appropriate gear and apparel – online stores make it simple to take and fulfill these orders.
Employee Appreciation: Reward employees with a holiday store or employee appreciation gifts after a well-deserved quarter or year.
Workplace safety is critical in many industries, and employees need apparel and gear that ensures their safety, as well as keep them compliant with regulations such as those enforced by the Occupational Safety and Health Administration (OSHA).
In addition to safety, it is essential that apparel and products provided to these employees are durable, performance-grade, and industry-specific. Employees in industrial work are doing hard physical labor – often out in the elements or in harsh conditions – and product quality is paramount to support this work.
The following products are top-sellers across all industry-related online stores, according to OMG data:
Long-sleeve performance tees
Jackets and coats (with features like waterproof, lined, thermal, etc)
Caps, beanies, and hats
Additional products that could be considered for these online stores include:
Cooler or lunch tote
Backpacks or duffel bags
Each client account has their own unique needs, so working with a flexible platform (that’s simple enough to execute!) is essential. Stand out against the competition by offering versatile online store solutions that are quick and easy to implement.
Click on the sample stores below to take a look!
OMG features specifically designed to support online stores for industrial service accounts include:
Product Bundles: Simple product bundles make it easy for employees to grab what they need in a snap! Whether it’s new employee uniform packs or updated gear bundles, there are a variety of ways to streamline the shopping experience with this feature.
Required Products: Show employees the required items to add to their cart before checkout. From new gear to updated-logo items, this feature makes it easy for employees to grab essential items when they are shopping in the store.
Product Personalization: Gather customization decoration information with ease during the buying process by incorporating flexible personalization fields. Whether it’s a name, department, role, or Team, OMG’s backend reporting makes it easy to gather and decorate using this information.
Fundraising Tracker: Use powerful social proof to encourage customers to donate towards a cause or inspire last-minute purchases. Plus, OMG’s per-product fundraising, countdown timer, and report functionality makes it super simple to include fundraising on any store.
Gift Cards: Encourage gift cards as a way for companies to appreciate or incentivize employees, while giving employees the chance to purchase additional products on their own dime.
Keep an eye out for our next Industry Insight topic – coming soon!
OrderMyGear is an industry-leading sales tool, empowering dealers, distributors, decorators, and brands to create custom online pop-up stores to sell branded products and apparel. Since 2008, OMG has been on a mission to simplify the process of selling customized merchandise to groups and improve the ordering experience. With easy-to-use tools, comprehensive reporting, and unmatched support, the OMG platform powers online stores for over 3,000 clients generating more than $1 billion in online sales. Learn more at www.ordermygear.com.
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