So, you’ve found an opportunity that you think would be a good fit for an online store. How do you talk about it with clients?
The flexibility and reach of online stores makes them a viable option for many use cases (as discussed in Step 2), and provide incredible benefits (as discussed in Step 1). After identifying a scenario where online stores will be a good fit, the next step is to pitch it to your client or account.
Luckily, an online store solution has a lot to offer, it’s just knowing the right questions to ask, the right benefits to highlight, and the right products to include. Let us show you how!
You are an expert in your field, and your clients have hired you for your value and expertise. Drive that home by bringing modern, simple solutions to the table that show you thought through their needs and invested in a project outcome they would be happy with.
Here are ideas of questions to ask when discussing online stores with clients:
|Tip : Utilize OMG Pitch Deck Resources! When it comes to pitching online stores, we’ve done some of the legwork for you. Go to the Marketing Resources article in the OMG Help Center, download the appropriate Pitch Deck, and customize it to meet the needs of your business and client. You’ll be ready to roll in no time!|
As we saw in Step 1, online stores are ripe for reaping a lot of benefits for you and your accounts. That said, not every benefit will stand out to every account. Identify a couple solid benefits that will really speak to your client, and hone in on the value added.
Here are a few key online store benefits you could share with clients:
|Tip : Show them a sample store! We could talk about online stores all day, but imagine the impact of showing up to a client pitch meeting – not only having a plan in mind – but also an actual online store. Show your clients what their logo and your recommended products could look like on their own online store, and show them your initiative during the pitch. Your attention to detail will be noticed, and clients will see you as a trusted, invested expert. Luckily, with OMG, sample stores are easy to build and free of charge. Here are a few sample stores to help get you started!|
The last thing your client wants to do is sort through bulky catalogues for a specific product. You know what’s best, and you know which direction to guide your client so they’ll be happy with the outcome. Use your expertise to create an incredible experience and show your client that you have their best interest in mind.
We’ve got your back! Here are additional resources to help guide your pitch and hit the homerun with your accounts:
Check out the other Online Pop-Up Stores 101 series posts!
Step 1: Understanding the benefits of online pop-up stores
Step 2: Identifying online pop-up store opportunities
Step 4: Creating an online pop-up store designed for success
Step 5: Working with your client to market the online pop-up store
OrderMyGear is an industry-leading sales tool, empowering dealers, distributors, decorators, and brands to create custom online pop-up stores to sell branded products and apparel. Since 2008, OMG has been on a mission to simplify the process of selling customized merchandise to groups and improve the ordering experience. With easy-to-use tools, comprehensive reporting, and unmatched support, the OMG platform powers online stores for over 3,000 clients generating more than $1 billion in online sales. Learn more at www.ordermygear.com.
Media Contact: Lauren Seip | firstname.lastname@example.org | 214-396-2110