By Hayley Bell on 23 Sep 2020
The end of the year brings a level of excitement as people reflect on all of the new goals achieved during the year, anticipate what’s ahead, and celebrate the people around them. Why not help facilitate end-of-year celebrations for your accounts and customers by offering online holiday stores filled with specially-curated items?
Typically, holiday orders consist of a group leader selecting one (maybe two) items to be purchased in bulk. That single item is then distributed as a gift to each individual on their list, whether it’s employees, students, volunteers, or others.
Which is a great idea in some cases.
But stop and think about it.
What makes the best kind of gift? Something that’s selected specifically for the recipient.
However, selecting an item for each individual is a big, time consuming ask. And despite hours of searching for an item that will fit the most people in a group, many come up short. There just isn’t a universal, one-size-fits-all product that meets everyone’s personal preference.
What happens if the pre-selected gift isn’t what someone might prefer? Will the item be kept or used?
What if the recipient wishes they would have received something different?
Would the recipient’s extended circle of family or friends also be interested in a custom or branded item?
It’s possible the answers to these questions aren’t important to your customer. But it’s also possible they haven’t ever considered doing a holiday store before. Your consultative expertise can show there is an easier (and often better) alternative that leaves everyone satisfied.
This is why flipping the mindset is essential to holiday order success.
Here’s a few talking points to help get your customers on board with online holiday stores:
Instead of selecting and ordering one or two items in bulk, imagine offering a curated selection of 6 to 12 pre-approved items for individuals to choose from.
Instead of being stuck with the same gift as the person next to them, imagine providing a more interactive and engaging approach by giving individuals the autonomy to choose their own gift.
Instead of the organization paying per-person for a specific item, imagine putting that per-person dollar amount on a gift card and allowing the individual to use that same dollar amount to purchase what they want.
Instead of just purchasing the single item for the individual, imagine providing the individual with the opportunity to purchase additional items on their own dime, accessing sales that might not have otherwise been received.
Flipping the mindset of your customers turns “plain old orders” into exciting and engaging experiences for their entire Team, leading to exceptional customer experiences.
Now that you’ve successfully convinced customers there’s a better, more innovative way to approach holiday orders, here are three must-have holiday stores to host this season!
Businesses and organizations are approaching the holiday season with caution, and many are cancelling, postponing, or scaling back their holiday party plans. Consult with these groups to help them repurpose their holiday budgets with employee appreciation gifts using online stores.
Offer OMG gift cards as “vouchers” for individuals to pick a gift on the company’s dime, while giving them the ability to purchase additional items for themselves or as gifts for loved ones with their credit card. Orders can even be shipped directly to employees.
The holiday season is often seen as a time of giving. Facilitate donations by incorporating fundraising components into your holiday store solution for schools, companies, and organizations interested in giving back or raising money for a cause. Take it a step further by partnering directly with organizations or nonprofits to run an entire “limited edition” or “holiday specific” fundraising store specific for them.
Shower students with spirit wear items while offering family, friends, teachers, and staff the opportunity to purchase school pride items for loved ones for the holiday seasons. As a bonus, incorporate a fundraising component to benefit the school, or invite the school to use it as an opportunity to fundraise for a charitable cause in their community.
Try using the OMG Fundraising Tracker feature to provide visual social proof of their progress in raising money for their school or cause.
Your expertise is essential to your customer’s experience – they trust you to help them choose popular products that will make an impact and send a positive message. Curate a selection of specific products that meet your customers needs and budget. A few trending products to consider including in your online stores:
Pet products: leash, food and water bowls, flashlight, logoed bandana
Kid items: games, fidget items, logoed apparel and onesies
Comfy leisure essentials: soft apparel, fleece sweatshirts, blankets, spa items
Technology accessories: blue light glasses, chargers, cases, ring lights
Cooking and kitchen products: cutting boards, coasters, cooking kits, utensils, aprons, coffee press and grinder
Luxury items: mantel clock, Bluetooth speaker, hand-crafted items
Travel essentials: Beach towels, backpacks, sunglasses, coolers, totes, battery port
Now that your holiday store is well underway, ensure you include these three sales strategies to capture available revenue in a shifting market.
OrderMyGear is an industry-leading sales tool, empowering dealers, distributors, decorators, and brands to create custom online pop-up stores to sell branded products and apparel. Since 2008, OMG has been on a mission to simplify the process of selling customized merchandise to groups and improve the ordering experience. With easy-to-use tools, comprehensive reporting, and unmatched support, the OMG platform powers online stores for over 3,000 clients generating more than $1 billion in online sales. Learn more at www.ordermygear.com.
Media Contact: Hayley Bell | firstname.lastname@example.org | 214-396-2110