The Fundraiser Formula: A Tried-and-True Method for Maximizing Your Impact

By Hayley Bell on 2 Nov 2020


Fundraisers can be an impactful way to unite people around a cause and provide support when it’s needed most. From shelter events to school fundraisers to community rallies, we’ve seen a lot of successful online store fundraisers.

From each of our most successful fundraising online stores, we have gathered their go-to tips and tricks to create a Fundraising Formula to guide your fundraising efforts and maximize your impact.

Top Fundraising Groups

Fundraising opportunities are all around, and consumers love supporting causes. Here are a handful of the top fundraising causes:

  • Youth and Family: clubs and camps, sports groups, events, shelters, organization fundraisers
  • Animals: local shelters, endangered species protection groups, adoption events
  • Medical: research and awareness, health clinics, humanitarian efforts
  • Education: school programs, classroom supply drives, student clubs
  • Other causes: disaster relief, human rights, environmental causes, community efforts


Animal Adoption Store OrderMyGear

The Fundraiser Formula

Brainstorm with Partners

The most successful fundraisers often come about through collaboration, where a Team becomes invested in an idea together. Work with your client, industry partners, and other community members to brainstorm ideas.

Pro Tip: Creativity often comes around naturally when it’s not forced. Have a fun conversation to lighten the mood as you start to think of ideas.

Stronger Together Online Store OMG

Tell the Story

Give community members an emotional connection and a reason to give by sharing a story that resonates. Be open about sharing why this cause is relevant and post information about it on the storefront.

Pro Tip: Providing pictures can be an impactful way to humanize your story and show who will be positively affected by the donations.

Keep it Simple

Once the fundraiser takes off, quick and straightforward fulfillment will be your most powerful ally. Stick with simple products, one- or two-color decoration, and a small selection of products to streamline the orders.

Pro Tip: Provide a cash donation option on your store so people can still donate to the cause if they don’t have an interest in purchasing items.

Cash Donation online store OMG

Be Transparent

Consumers are more likely to participate if they feel confident their purchase will make a difference. Make it clear on the store what the fundraising goal is, who it supports, and how much is donated with every purchase.

Pro Tip: Include approved logos, cause branding, and website links on the store page to strengthen the trust consumers have about your fundraising initiative.

Get the Word Out

Encourage your client or group leader to share the store via email, social media, and word of mouth. As the fundraiser gains more traction, reach out to local and industry media outlets to share the good news and invite others to participate.

Pro Tip: Think of creative social media contests or unique hashtags people can use to share the online store and reach more people.

Share the Impact

Once the store closes and orders have been fulfilled, share the story of the impact so consumers feel good about their participation. Encourage consumers to post about their purchase on social media.

Pro Tip: Invite your client to share the impact of the fundraiser on social media and tag other people and businesses who played a part.

Rinse & Repeat

Revisit your fundraising plan often and reach out to the organization to suggest running another campaign. Offer fresh ideas such as new products, marketing strategies, or causes to support.

Pro Tip: Review the initiative impact with your client to hone your group-specific strategy and plan for even more success the next time around.

Online Store OMG Breast Cancer Fundraiser

OMG Features to Leverage

  • Fundraising Tracker: Activate the OMG Fundraising Tracker to maximize sales with powerful social proof.
  • White Label: Create specifically branded online stores to meet the needs of your clients with the OMG White Label feature.
  • Group Access Portal: Strengthen leader buy-in and help them self-service answers to their questions with the Group Access Portal.
  • Copy Store: Repeat successful fundraising initiatives with ease by using the Copy Store function to duplicate a store – including branding and products!
  • Store Building Service: Leverage OMG Store Building Services to quickly launch fully-branded online stores.
  • Personalized Communication: Share the impact of the fundraiser by including a custom message about its success via email blast or OMG Packing Slip message.

Find More Inspiration

Here are additional stories and resources to spark ideas for your next online fundraising store!



About OrderMyGear

OrderMyGear is an industry-leading sales tool, empowering dealers, distributors, decorators, and brands to create custom online pop-up stores to sell branded products and apparel. Since 2008, OMG has been on a mission to simplify the process of selling customized merchandise to groups and improve the ordering experience. With easy-to-use tools, comprehensive reporting, and unmatched support, the OMG platform powers online stores for over 3,000 clients generating more than $1 billion in online sales. Learn more at

Media Contact: Hayley Bell | | 214-396-2110