How to Take Your eCommerce Security to the Next Level

By Lauren Seip on 31 Mar 2021

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Technology is available to bring more convenience to your everyday life. Whether you use it for accounting services or to simplify your operations, it’s prominent in almost every facet of business.

However, convenience comes with its own set of dangers.

According to research, personal data was involved in 58% of breaches in 2020. As the number of account takeovers and unauthorized users access online platforms, it’s more imperative than ever to have security in place that is reliable and can protect your customer’s identification.

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So, what are you doing right now to protect your customer’s data?

One solution is email authentication, another layer of protection to add when accessing online storefronts.

 

Taking that Extra Step

Consider this scenario. Your customer is a large tech corporation that needs an online store for employees to purchase branded polos and hats. Even though the storefront is protected by a password, an unauthorized user hacks in and purchases all of the available apparel. Not only is your customer’s highly classified data compromised, but now strangers are wearing or selling their logoed apparel.

The above is a scary situation, especially since you promised to safeguard your customer’s information the moment they signed the dotted line to partner up with you.

The solution? Utilizing Email Authentication

When you set up an online store, you want your customer’s identification, data, and branded merchandise to never be breached.

OMG online stores can be protected with a password that is sent to end consumers, as well as email authentication.

Email Authentication allows distributors, dealers, and decorators to control access to an online store by validating an end-users email address against a pre-approved email domain before they can access the store. Then, anyone with a valid email address will be sent a temporary link granting them access.

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By incorporating this extra-secure login process, only permitted end-consumers can safely access a storefront, and bad actors can’t obtain confidential information and purchase branded merchandise.

What are other eCommerce security solutions to consider?

When operating your own online retail store or managing your client’s store, you need to consider heightened security solutions to build trust and prevent malicious activity. Along with email authentication, other eCommerce security solutions to take into account includes:

HTTPS and SSL Certificates
According to the Google Transparency Report, 96% of the world’s top 100 sites default to HTTPS. By using HTTPS protocols, you’re keeping your users’ sensitive information safe. On the other hand, SSL Certificates act as a cryptographic key to an organization’s details, enabling secure connections from a web server to a browser.

Anti-malware and Antivirus Software
An anti-malware is a software program that prevents infectious software from infecting your computer. Then, antivirus software searches for known threats and flags suspicious behavior.

Secure Payment Gateway
Instead of storing your client’s credit card information on your database, you can keep it secure by using a third party payment processor such as Stripe – a company that OMG has already Teamed up with (among other software integrations)! And, in case you were wondering, Stripe is certified as a PCI Level 1 Service Provider, meaning it offers the highest and most stringent certification level in the payments industry.

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Having a secure system in place to protect sensitive information is vital in today’s online world. There are other security solutions to consider before building and managing an eCommerce website. For instance, OMG offers a multi-layered security infrastructure, with our online stores hosted on the Google Cloud Platform, a firewall that monitors incoming and outgoing network traffic, and a Team that monitors your stores around the clock.

It’s safe to say that your customer’s data is in good hands.
 

The Takeaway

OMG is serious about the privacy and security of our clients’ and their customers’ information. Implementing enhanced security on our platform is of utmost importance, and adding email authentication into our security protocol has been one of our highest priorities.

Remember, with OMG’s email authentication, you can:

  • Provide an additional layer of storefront security 
  • Limit access to a store for specific groups only 
  • Prevent bad actors from accessing and purchasing branded merchandise

Failing to secure an online storefront can directly impact sales or worse, ruin your reputation.

Unfortunately, if a business cannot be relied upon to keep data secure, no one will want to work with or buy from them again.

That’s why when looking for an eCommerce platform, you should think about:

  • Security: defending digital information against internal and external threats
  • Reliability: consistently performing according to specifications which keep stores up, and the platform available
  • Scalability: keeps up with increased demand and continued growth on the platform

With OMG not only will your workday be simplified, but every aspect of our eCommerce platform is secure, reliable, and scalable.

For more information about email authentication or other ways we are protecting our accounts’ data and storefronts, connect with a Team member today.

 
 

About OrderMyGear

OrderMyGear is an industry-leading sales tool, empowering dealers, distributors, decorators, and brands to create custom online pop-up stores to sell branded products and apparel. Since 2008, OMG has been on a mission to simplify the process of selling customized merchandise to groups and improve the ordering experience. With easy-to-use tools, comprehensive reporting, and unmatched support, the OMG platform powers online stores for over 3,000 clients generating more than $1 billion in online sales. Learn more at www.ordermygear.com.

Media Contact: Lauren Seip | lauren.seip@ordermygear.com | 281-756-7915