PromoStandards Data
Become PromoStandards-compliant fast with OMG
Transform, manage, and distribute your product data in the industry preferred format without any technical expertise or resources
Transform your data to PromoStandards
Standardize your product data to the industry preferred format in a matter of days without any technical expertise or resources. Lean on our team of data experts to create and host your PromoStandards endpoints, and our version translation service to ensure your customers and partners get the data they want in the format they need. Say goodbye to IT budget constraints and keep your team focused on the business.
Product Data
Media Content
Order Status
Invoice
Inventory
Purchase Order
Product Pricing and Configuration
Order Shipment Notification
Keep your data accurate and updated across every channel
View product stats and automatically identify errors in your PromoStandards data with the OneSource data validation tool. Surface gaps like missing images or incomplete pricing and configuration (PPC) details so you know what to fix before it becomes an issue, and give data consumers instant access to updates without any additional work. With OneSource by OMG, you can provide customers and technology partners consistent, accurate data every time.
Distribute data to the entire industry from one place
Say “yes” to more customers and partners without adding more to your tech team’s to-do list or chipping away at your IT budget. Share your PromoStandards data with third-parties through the OneSource API to centralize requests and make it easy for customers and partners to get credentials. And with version translation, you can automatically provide the PromoStandards service in the version each customer needs. No more unique integrations or one-off data feeds. Create more sales opportunities without creating more work for your team.
Transform your data to PromoStandards
Start sharing high-quality data with major distributors, technology platforms, and service providers
Why more than 4,000 businesses partner with OMG
"That’s where I see the biggest value in OMG is utilizing those PromoStandards endpoints to connect with larger distributors. Companies can automatically pull our data with the OneSource API, which is awesome. There’s a dashboard showing me who’s pulling our product data like HALO, Geiger, and some other distributors we work with."
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"It helps to work with OMG, especially because PromoStandards is hooked up with so many different buying groups and selling platforms that, if there's an issue with one of them, it's nice to know that I can just go straight to OMG or to our Client Success Manager and ask for help. That saves quite a bit of time. Instead of fishing through each different platform for errors, I can just go to one place."
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Frequently Asked Questions
Everything you need to know to get started transforming your data to PromoStandards with OMG
OMG is a technology provider for the branded merchandise industry. We provide a suite of solutions built specifically for promotional product distributors, decorators, team dealers, and suppliers.
For distributors, decorators, and dealers we provide online stores (including Pop-up, Redemption, Print-on-Demand, and Company Stores), presentations, order management, product search, websites, and access to PromoStandards-compliant supplier product data feeds. With OMG, businesses have all the tools they need to discover products, generate sales, and manage orders with one technology partner.
For suppliers, we provide product listing, digital advertising, PromoStandards data transformation, and websites. With OMG, suppliers can make their products available to thousands of distributors, decorators, and dealers actively searching for and selling products through OMG solutions.
PromoStandards is the industry standard format for sharing product data with distributors, dealers, decorators, and service providers. It ensures your data is consistent, accurate, and compatible with modern sales tools. In fact, major distributors and technology platforms often require suppliers to provide their data in PromoStandards format in order to join their network.
OMG helps you become PromoStandards-compliant as part of your monthly subscription—even if you don’t have a technical team—so your products can reach more partners with fewer errors. We’ll create and host your PromoStandards endpoints. View our PromoStandards Data page to learn more.
Great! You can connect your existing PromoStandards endpoints to OMG’s OneSource platform to seamlessly share your data with our network of more than 3,500 distributors, decorators, and dealers using OMG solutions, as well as 175+ major distributors and technology providers that access supplier data through our OneSource API. We’ll validate your data with our 400-point quality assurance (QA) check to ensure it’s high quality and error-free before it goes live.
Onboarding is simple. You’ll work with the OMG team to upload your product data (via spreadsheet or API), set up your account, and choose how you’d like to manage your listings. Most suppliers are fully onboarded in less than 2 weeks, and support is available every step of the way.
Check out this story about a supplier who was onboarded and PromoStandards-ready in only three days.
You can boost your visibility and get more eyeballs on your products with OMG’s digital advertising solutions. Promote your products and services through Product of the Day spots, dashboard banners, targeted email blasts, and boost your products in search results with keyword-based placement. These tools help your brand stand out to more distributors, decorators, and dealers who are actively looking for products. Learn more about what’s available on the Supplier Advertising page.
Your subscription includes access to OMG’s full suite of supplier solutions—product listing, digital advertising, PromoStandards data transformation and management, and fully-branded supplier websites. Once you’re onboarded, your products will appear in OMG’s Product Search, Online Stores, Presentations, and Website solutions used by thousands of distributors, decorators, and dealers. Your products will also be available to large distributors and service providers that access supplier product data with our OneSource API.
OMG helps suppliers increase product visibility, improve data accuracy, and grow their customer base by making it easy to list, manage, and distribute their product data across the promotional products and branded merchandise industry. With OMG, you can reach more than 16,200 sales reps from 3,500 distributors, decorators, and dealers actively searching for and selling products with OMG solutions, take advantage of digital advertising, launch a website, and transform your data to PromoStandards – all included in your monthly subscription.
More than 16,200 sales reps from 3,500 distributors, decorators, and dealers use OMG tools to search for products, build stores, send presentations, and place orders every day. When you list your products with OMG, they automatically become available across the entire OMG ecosystem of distributor solutions, as well as 175+ major distributors and technology platforms that use the OneSource API to access supplier data. This gives you access to more customers in more channels from one place.
OMG provides access to on-demand and automated reports, including:
- Distributor search trends and top-performing products
- Advertising performance metrics including keyword performance, impressions, and click-through rates
- PromoStandards data quality insights with visibility into errors that need your attention
- Lead generation reports showing which distributors, decorators, and dealers are engaging with your products
- Partner data feed traffic generated by our OneSource API
These insights help you fine-tune your product data, marketing spend, and product strategy.
It depends on which OMG solution you choose! You can check out pricing details across all of our solutions on our Pricing page.
