Quicktake: OrderMyGear (OMG) has acquired BrightStores, a leader in online company stores for promotional product distributors. This announcement brings together two market leading online store platforms with more than 35 years of combined experience.
Why it matters: Together, OMG and BrightStores are blazing the trail for group commerce, creating the best online store solution for selling branded merchandise and apparel to groups. Promotional product distributors, apparel decorators, and team dealers can offer retail-like online stores to every type of customer or program with one technology partner.
Q: Why did OMG acquire BrightStores?
US consumers are expected to spend more than $1 trillion online in 2022 alone, setting a new record for eCommerce sales. This represents a significant opportunity for tech-enabled sellers as more and more consumers turn to digital sales channels. Promotional product distributors, apparel decorators, and team dealers need purpose-built technology that can help them capitalize on eCommerce sales.
BrightStores is a market leader in online company stores for promotional product distributors, with more than 20 years of experience serving the market. Their expertise in promo and company stores complements our expertise and strength in team and online pop-up stores.
Together, OMG and BrightStores provide the best online store platform for any business that sells branded merchandise and apparel to groups. Collectively, our team works with more than 3,500 businesses and has powered more than 980,000 online stores to date, representing $4 billion dollars of online sales in the branded merchandise and apparel space.
Read the press release for more information about the announcement.
Q: What does BrightStores bring to OMG?
BrightStores has been serving the promotional products industry for more than 20 years, so they have unmatched expertise on the ins and outs of the promotional products space and online company stores. They have a highly knowledgeable team, great technology, and a shared vision to create the best online stores platform for selling branded merchandise to groups.
Q: How does this impact the strategy for OMG and BrightStores?
As a combined company, we’re committed to partnering with distributors, decorators, and dealers as they explore new ways to grow sales through online stores. The acquisition allows us to remain focused on providing stores that are quick and simple for anyone to launch, while expanding our offering to include an advanced and configurable solution powered by BrightStores for more complex and long-term online store programs. Clients will be able to create retail-like online stores for every type of customer and program from a single solution, with a single partner.
Q: I am a current OMG and/or BrightStores client – how does this acquisition impact me?
You can expect the same level of service and innovation as we move forward, together. There will be no immediate changes, so you can continue using the OMG and BrightStores platforms as you do today. We’ll share more in the coming months about this exciting next chapter as we work together to create the best online store platform for selling branded merchandise to groups.