OMG Becomes the Exclusive Online Store Provider for Lee’s Sporting Goods

By Lauren Zimmermann on March 21, 2023


OrderMyGear (OMG), the leading online store platform for the Team Dealer and Promotional Products industries, recently announced a multi-year partnership with Lee’s Sporting Goods becoming the exclusive technology provider for online stores.

“The Lee’s team has been a long time partner dedicated to providing the latest products, brands, and technology to their customers,” said OMG President, Matt Kaplan. “We’re thrilled to elevate our relationship with Lee’s as their dedicated technology partner and steward for online growth. Our teams will work in lockstep to identify new opportunities for success, create more efficient processes, and grow sales through online stores.”

Established in 1987, Lee’s Sporting Goods is a premier provider of team uniforms and gear, spirit wear, screen printing, and custom embroidery in northern Alabama. Serving high schools, universities, and organizations throughout the area, Lee’s mission is to provide quality team gear and apparel using top of the line vendors and customer service.

“OrderMyGear has been the perfect tool to boost our business over the last eight years,” said Brian Lee, Owner of Lee’s Sporting Goods. “They are constantly adding new features to save us time and become more efficient with our processes. We are excited to strengthen our partnership as we continue to use OMG to grow our online sales.”

OMG has powered online stores for Lee’s since 2014. This multi-year partnership equips Lee’s sales representatives with an online store platform specifically designed to help team dealers sell more branded gear and apparel to groups.

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About Lee’s Sporting Goods

Lee’s Sporting Goods is an established provider of team uniforms, screen printing, spirit wear, custom embroidery, and team gear in northern Alabama. The team’s mission is to provide team gear and apparel using top of the line vendors and premier customer service. Established in 1987 as a full-service, all-purpose sporting goods retail store, Lee’s now focuses entirely on providing quality team gear and uniforms to Northern Alabama high schools, youth organizations, and universities.

About OrderMyGear

OrderMyGear (OMG) is a market-leading technology for promotional product distributors, apparel decorators, and team dealers to create custom branded, retail-like online stores for every customer – big or small. For more than 20 years, OMG has been on a mission to help businesses sell branded merchandise to groups with flexible, secure, and easy-to-use tools. OMG powers online stores for over 3,600 clients generating more than $4 billion in online sales. Learn more at, or follow us on LinkedIn, Facebook, and Instagram.