Driving more traffic is one way to grow online store revenue. Increasing the value of each transaction, or average order value (AOV), is another. You can do that by making it easier for shoppers to find, purchase, and combine the products they want.
Here’s how it works:
Average Order Value = Total Store Revenue ÷ Total Number of Orders
In our live session Unlock More Revenue: Built-In Strategies to Boost Average Order Value, OrderMyGear Senior Client Success Manager Emily Knief walks through practical tools and tactics distributors and decorators can use to generate more value from their existing online stores. Drawing on seven years of experience as a distributor, Emily shares practical strategies backed by OrderMyGear data.
Tune in to get a deep dive on how to increase your AOV:
Unlock More Revenue: Built in Strategies to Boost AOV
Build a Better Shopping Experience
Shoppers are accustomed to polished, retail-like shopping experiences. Strong branding, clear navigation, compelling imagery, and a focused product selection can make an online store easier to shop from.
OrderMyGear’s Advanced Branding Package includes premium layouts – pre-designed storefronts with a more modern, retail-inspired look; white labeling, which removes OMG branding for a seamless, customer-owned experience; custom domains, which align the store URL with the customer’s brand; and a stock image library for stronger store visuals.
Consider this: according to internal OrderMyGear data, stores using Premium Layout 3 saw a nearly 9% increase in AOV compared with those using the standard layout.
See an example of the store layout here.
Make Larger Purchases Easier
Customers are more likely to spend when the purchasing process feels simple, and the value is clear.
There are several ways to lower friction, including:
- Grouping related products into bundles
- Offering flexible payment options, such as Klarna (Buy Now, Pay Later)
- Creating packages on pricing tiers like good, better, and best
- Organizing products into focused categories
- Highlighting trending items
- Promoting quick-to-ship products: Like OMG’s print-on-demand options with STAHLS’ Fulfill Engine.
The live session also explains how Klarna (Buy Now, Pay Later) can reduce the upfront barrier for larger purchases while allowing the seller to receive payment in full. One use case is parents purchasing equipment for children participating in multiple school and sports programs. According to internal OrderMyGear data, Klarna users have 45% higher purchase frequency than the average consumer, while stores with Klarna enabled see a 63% increase in AOV.
Product bundles can be especially effective for uniforms, employee kits, school programs, and other purchases in which shoppers need multiple related items.
The data shared during the presentation showed that bundled orders had substantially higher average order values than standard orders.
Use Promotions With a Purpose
Coupons can increase cart totals when they encourage the right shopper behavior.
Rather than relying on generic discounts, the webinar explains how to use:
- Free-shipping thresholds: Price points at which free shipping is available
- Spend-and-save offers: Incentives to purchase a certain amount for savings promos
- Coupons tied to customer actions: Birthday and loyalty offers based on collected customer data or previous store activity
- Targets based on the store’s existing AOV: Spend thresholds set above the store’s typical AOV
Internal OrderMyGear data shows shoppers using free-shipping promotions spend an average of $110.13 per order – nearly 40% more than shoppers without a coupon. Threshold promotions such as “Spend $50, Save $10” generated an AOV of $89.80, 14% higher than orders without a coupon.
Keep Customers Engaged
Part of a strong online store campaign also means promoting to shoppers when the store opens, is active, and is closing. Communicating these timeframes helps maintain urgency and keep purchasing top of mind.
Automated emails can support the store throughout its life cycle, from the initial launch through closing reminders and follow-up communication.
You can also examine your analytics dashboard to see how store traffic, order data, product performance, and feature adoption can help you decide when to send another message, remove an underperforming item, or recreate a successful past store.
Turn Store Data Into Your Next Move
Ultimately, your best opportunities depend on the store’s audience, products, pricing, timing, and purpose.
OrderMyGear’s account health reporting helps you compare metrics such as AOV, total orders, sales per store, top products, feature adoption, shipping performance, and prior store activity.
The live session shows how these reports can uncover stores worth relaunching, products that may be underpriced, and points where shoppers drop off in the buying journey.
Watch the Full Live Session
Increasing AOV often starts with a few focused changes to how products are presented, packaged, promoted, and purchased.
Watch Unlock More Revenue: Built-In Strategies to Boost Average Order Value for the full strategy breakdown, performance benchmarks, feature examples, and tips from the OrderMyGear Client Success team.
Unlock More Revenue: Built in Strategies to Boost AOV
Frequently Asked Questions
What is average order value?
Average order value (AOV) is the average amount customers spend per order. Divide the total store revenue by the total number of orders to calculate it.
What is a good average order value?
There is no universal AOV. Product pricing, audience, store purpose, shipping, and seasonality all affect the value. A useful comparison is often your own performance across similar stores and time periods.
How can I increase AOV without discounting products?
Consider bundles, premium storefront layouts, curated product categories, flexible payment options (such as Buy Now, Pay Later), and higher-value products. These approaches can increase cart totals without changing individual product prices.
Do more products lead to a higher average order value?
Not necessarily. Too many similar products can create decision fatigue, although the right layout and categories can make larger selections easier to navigate. A focused selection with clear categories and distinct price points may make it easier for shoppers to purchase.
How often should I review store analytics?
Review performance during the store’s active ordering period and again after it closes. Monthly, quarterly, and year-over-year comparisons can also reveal broader trends. If you are an OrderMyGear customer, schedule a Data Deep Dive with your Client Success Manager.
Editorial note: The performance figures cited above are based on internal OrderMyGear data presented during the live session. Individual results may vary based on audience, pricing, product selection, promotion, seasonality, and store configuration.
