Print-on-demand is changing the game for how businesses fulfill orders, manage inventory, and unlock new sales in 2025–and if it’s not on your radar yet, it should be.
In 2024, the North American print-on-demand market was estimated at $1.6 billion and is projected to grow to $17.2 billion by 2034, according to ComCap. Businesses are exploring more convenient, lower-risk ways for fulfilling orders without the financial burden of holding inventory, overproducing products, and meeting minimums.
To make this a reality for our clients, OMG and STAHLS’ Fulfill Engine have joined forces to offer print-on-demand stores. Promotional product distributors, apparel decorators, and team dealers can tap into a network of vetted decorators to automatically source, decorate, and ship products directly to consumers on their behalf.
How Does it Work?
The integration connects OMG’s online store platform with STAHLS’ Fulfill Engine’s print-on-demand solution and decorator network. The network is made up of several, vetted decorators located across the U.S. to ensure speedy delivery, regardless of the item’s end destination. Here’s how it works:
- Add product to store: Select your product, choose your decoration method, and upload your artwork to your print-on-demand store.
- Decorate on-demand: Once a customer places an order, it’s automatically routed to the decorator network who will source, decorate, and quality check the item.
- Ship to consumer: Once decoration is complete and quality is approved, the product is shipped directly to the consumer–completely hands-off and on-demand.
Perks of Print-on-Demand
- No order minimums – Easily say “yes” to single-item or low-quantity orders without worrying about hitting minimums.
- No inventory costs – Since items are only fulfilled once an order is placed, there’s no need to hold inventory or worry about unsold merchandise.
- Do more with less – Operating with a lean team or crunched for time? Print-on-demand is perfect for outsourcing orders during busy seasons.
- More decoration types – Offer a wider selection of decoration methods that you might not support in-house today.
- Variety of suppliers & products – Select from thousands of apparel and hard good products from a variety of top suppliers like SanMar, alphabroder, Momentec, and more.
Why It Works
STAHLS’ Fulfill Engine is built on a foundation of quality, speed, and customer satisfaction. While outsourcing decoration may raise questions about consistency, the vetted network ensures that every order meets the highest standards—without compromise.
- Quality – Each order goes through a strict quality control process to ensure buyers receive a high-quality item. Fulfill Engine maintains a replacement rate of less than 0.5%.
- Speed – Worried about turnaround? The decorator network maintains an average decoration speed of less than 5 days, regardless of decoration method or order size.
- Convenience – Print-on-demand offers the retail-like experience and convenience that consumers expect when shopping online – from placing an order to delivery.
Client Success Stories
Don’t just take our word for it, hear directly from our clients using print-on-demand stores today to win new business, expand into new markets, and reclaim valuable time.
Win new business & grow customers
“Fulfill Engine has helped us grow our existing customers and even win new opportunities. We just pitched a Fulfill Engine store to a prospective customer and the ability to offer quick turnarounds, among everything else, helped us win the bid and get the chance to help them.” – Tee Pee Advertising, Promotional Product Distributor
Expand into new industries & programs
“We don’t do nearly enough promotional business and STAHLS’ Fulfill Engine really helps us open that door.” – Cloud 9 Sports, Team Dealer
Reclaim time to focus on your business
“I can’t compliment Fulfill Engine enough. As someone who’s doing most of the work by myself, being able to alleviate the backend fulfillment and shipping has been an absolute game-changer.” – Promotional Product Distributor
Offer more decoration types
“Before Fulfill Engine, we only offered flat embroidery. Now I can offer a lot more variety and products in our stores because I can offer multiple decoration methods at a time.” – Tee Pee Advertising, Promotional Product Distributor
Ready to learn more or get started?
- Not an OMG client? Schedule a meeting with a member of our team to see if print-on-demand stores are a good fit for your business! You must be an OMG client to use the STAHLS’ Fulfill Engine integration.
- Already an OMG client? Reach out to your Client Success Manager or visit our Help Center article for step-by-step instructions on how to sign up.
* The integration is only available for OMG Pop-up and Redemption Store solutions
