Let’s be real—the holidays are a big deal.
Not just for selling branded gear, but for strengthening the relationships that keep your business thriving. It’s the time to celebrate employees, thank loyal clients, and surprise your MVP partners. But when marketing budgets are tight, spending is down, and everyone’s racing the clock? You need a solution that’s efficient, effective, and actually enjoyable to use.
That’s where OMG Redemption Stores shine.
At OMG, we’re constantly exploring what helps our partners sell more, more easily—and Redemption Stores are one of the most powerful ways to win the holidays. Let’s walk through how these stores can simplify gifting, deepen connections, and even grow your business this season.
Gifting, But Make It Effortless
Holiday gifting doesn’t have to mean spreadsheets, email chains, or manually collecting shirt sizes.
Redemption Stores are code-based online storefronts where your client’s employees, partners, or customers simply enter a code to access the storefront and redeem a gift—no payment required, no stress involved.
Here’s how it works:
- You send out unique codes via email (or even as printed cards!).
- Shoppers enter the code on your branded store.
- They pick their gift. No checkout forms. No credit cards. Just click, redeem, done.
Not only does this make gifting easier for your client, but it also creates a special, elevated experience for the recipient. No more awkward Amazon links or generic gift cards—just a sleek store that feels exclusive and personal.
Built for Flexibility (And Holiday Cheer)
Redemption Stores can flex to fit all kinds of holiday campaigns—from Corporate Gifts and Employee Recognition and Incentives to Company Swag.
You can:
- Personalize codes (like `HOLIDAY2025` or `VIPGIFT`)
- Set budgets for different tiers of recipients
- Curate product selections by group using Code Groups – think: different collections for execs, partners, new hires, etc.)
This kind of curated store makes gifts feel more thoughtful, and that’s how you turn a one-time gift into a long-term connection.
Turn “Discretionary” into “Delightful”
We get it—some categories, like Employee Recognition or Corporate Gifts, might not always drive the highest order values. In Q2, these stores had the lowest average order totals. But here’s the thing: gifting isn’t just about the price tag—it’s about the impact.
Offering premium, well-curated products helps shift how these programs are perceived. The result? More engagement, better brand affinity, and stronger loyalty that pays off down the road.
Your Holiday Operations, Streamlined
Holiday gifting can feel like a logistical puzzle—but Redemption Stores are built to keep things simple.
Here’s how we help you move fast:
- Copy previous stores or quickly launch with pre-made templates
- Add or update products in minutes
- Let OMG’s Professional Services step in to assist with design and store setup
Need to avoid out-of-stock issues? No problem. With store-level and supplier-level inventory tracking, you can:
- Monitor supply product inventory in real time
- Set thresholds to automatically remove low-stock products from the storefront
- Ensure timely fulfillment during the busiest shopping season
No more guessing. Just smooth, efficient holiday programs your customers will love.
Data-Driven Insights (Without the Finance Headache)
Redemption Stores don’t track sales in dollars—they track items redeemed, giving you a clear picture of what’s working.
From the dashboard, your clients can:
- Monitor which codes have been used
- See what items are most popular
- Plan next year’s gifting strategy using real insights
That’s a win-win: more visibility for your clients, and more repeat business for you.
Drive Real Results—Even Without Checkout
Just because shoppers aren’t paying doesn’t mean Redemption Stores can’t boost performance. In fact, Q2 data shows they’re a prime opportunity for driving sales and engagement when done right.
Here’s how to use OMG Redemption Stores to drive results:
Create urgency
Redemption Stores often run for a limited time—and that “use it or lose it” mindset boosts redemption rates. In Q2, these stores averaged 21 orders per store, showing just how powerful a short-term promo can be.
Curate smarter selections
Create stores with 5 to 11 products to convert more sales. The smaller selection simplifies decision-making and helps your clients hit vendor minimums faster.
Refresh products & elevate experience
Rotate in seasonal or premium items, use “good-better-best” pricing tiers, and update product images to reflect the holiday vibe. All these tweaks help shoppers connect emotionally with the brand and the gift.
Invest in design
In Q2, stores using Premium Layouts saw an average $445 in sales, nearly 10% more sales than those using standard layouts. A polished, branded storefront builds trust—and trust leads to action.
Layer on the Incentives
Want to help your clients level up their holiday promotions? Combine Redemption Stores with:
- Coupons or Gift Certificates
- Additional Account Balance funds
- A “thank you” message or video inside the store
These little touches go a long way—and make the experience feel more personal and intentional.
Ready for Holiday Gifting Success? Start Now.
Redemption Stores are a secret weapon for branded merch sellers this season—but like most great tools, they work best when used early.
Here’s your roadmap:
- Talk to clients now about gifting goals, budgets, and timing
- Connect with suppliers to lock in inventory
- Customize and launch stores that “wow” recipients and simplify logistics
With OMG’s Redemption Stores, you’ll help your customers create meaningful moments and make your holiday season more profitable, more efficient, and more fun.
Let’s make this your best holiday season yet. Talk to the OMG team today to build Redemption Stores that deliver real results.
