It doesn’t matter which city you live in, chances are, you’ve encountered a pop-up store. You know what I’m talking about, those fun, inviting concepts that typically have a line wrapped around the building and down the street.
The pop-up trend is real, and it’s thriving.
According to a survey from Storefront, 80% of global retail companies that have opened a pop-up store said it was successful and 58% are likely to use that tactic again.
From Cheetos to beauty products, brands have embraced this eCommerce superpower, including the Promotional Products and Team Dealer industries.
In 2017, The Spotted Cheetah, a pop-up Cheetos restaurant in Tribeca, NY, was flooded with local foodies, celebrities, and anyone else who was lucky enough to get on the extensive waitlist.
Why was this concept so popular? Pop-ups generate excitement. Consumers love innovative experiences.
Similar to Spirit of Halloween stores or other brick-and-mortar pop-ups, the purpose of online pop-up stores is to drive urgency and experiment with new products, concepts, and markets.
Imagine creating a virtual storefront for customers, and offering the convenience of online shopping without the major investment or workload that’s required with building, maintaining, and curating products for a full-time website.
That’s where online pop-ups save the day!
Here’s a question: Why should you not?
With consumers staying home and shopping online over the past year, more and more brick-and-mortar stores have pivoted and moved their efforts to an eCommerce solution.
From the first click to checkout, not only does online shopping provide a high level of convenience for consumers (no one likes a busy mall parking lot), but other benefits of offering online pop-up stores include:
Offering online pop-ups to any client – big or small – is a low-risk, low-cost solution that not only helps enhance customer value, but can open your business up to a whole new world of opportunities.
Several years ago, pedestrians in Monaco were able to enjoy colorful treats at the Pantone Café, a bistro inspired by Pantone with color-coded snacks. Customers could order items like Pantone 16-1731, a strawberry ice cream with the exact pink hue as the swatch. Pretty cool, right?
Consumers crave unique experiences, and online pop-ups offer just that!
With OMG’s eCommerce platform, you can offer modern, branded online storefronts that enhance the consumer experience – from start to finish. Plus, these pop-up stores are super simple to set up for your accounts AND will:
It’s clear online pop-ups are a highly effective sales channel, however, where do you even begin? Here’s a list of successful use cases to keep in mind when pitching to your clients:
As you can see, there are ample opportunities for online pop-ups. However, once the idea has been conceived and the store is built, how can you make it profitable so your clients keep coming back for more? Here are a few ideas:
Proactively marketing your online store in an effective way will also drum up excitement and amplify the return on your investment. Here’s how to do it:
Including online pop-ups into your business strategy is a powerful way to drive revenue and make an impact in a short-term way. Now, that’s a real superpower!
For more information on including pop-up stores into your customer offerings, schedule a quick demo with our Team!
OrderMyGear (OMG) is an industry-leading sales tool, empowering distributors, decorators, and dealers to create sleek, retail-like online stores for every customer – big or small. Since 2008, OMG has been on a mission to simplify the process of selling branded products and apparel to groups and improve the ordering experience. With easy-to-use tools and unmatched support, the OMG platform powers online stores for over 3,500 clients generating more than $1.5 billion in online sales. Learn more at www.ordermygear.com.
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