The Importance of Strong Digital Ads
Digital ads are one of the quickest ways for distributors, dealers, and decorators to discover your brand inside the OMG ecosystem. A great ad should catch their attention fast, communicate a clear message, and encourage them to learn more about your products.
Think of display ads like a mini billboard—suppliers only have a few seconds to make an impression. With the right creative and format, your ads can spark interest, boost brand recognition, and drive distributors directly to your line.
After reviewing thousands of ads, we’ve identified the key elements suppliers use to create strong, high-performing display ads in OMG solutions.
1. Keep Your Message Simple
The strongest ads focus on one message. Avoid long sentences, busy text, or trying to say everything at once. Aim for 7 words or fewer so your message is immediately understood.
Examples of simple, effective messages:
- “New for 2025: Outdoor Collection”
- “Top Sellers for Corporate Gifting”
- “Ship Fast – In Stock Now”
Short = readable. Clear = clickable.
2. Prioritize Clear, Bold Branding
Your ad should make it obvious who you are—even at a glance. Include your logo, use your brand colors, and keep your style consistent across all of your OMG ads. The more often distributors see your branding, the faster they’ll recognize your line.
Brand recognition builds trust and improves click-throughs.
3. Choose Images That Stand Out
High-quality imagery makes a huge difference. Use crisp, close-up product images that highlight important details—texture, color, size, or features. Avoid dark or overly busy backgrounds that make products harder to see. Digital ads in OMG solutions need to be a minimum of 72 dpi.
When in doubt: clean, bright, and zoomed-in wins.
4. Make It Easy to Read on Any Screen
Distributors view ads in OMG solutions on desktops, tablets, and phones. That means text must be large, fonts must be bold, and images must remain clear at small sizes.
Keep these quick rules in mind:
- Large, readable text
- High-contrast color combinations
- Minimal small print
- Simple layouts that scale down cleanly
Before you design or submit your ad, make sure your creative meets OMG’s artwork recommendations. This ensures your ad looks great across all placements and avoids publishing delays.
Artwork Specs
- Minimum width: 750 pixels
- Maximum height: 1,728 pixels
- Formats: JPG, PDF, or HTML (72 dpi)
- Artwork due: 3 days before mail date
- HTML note: When submitting HTML, include full URLs for all source (src) images
If you’re not sure whether your creative meets these specs, your Client Success Manager can help review it before submission.
5. Use a Strong, Direct Call to Action
Tell distributors exactly what to do next. A clear call to action (CTA) increases engagement and helps drive traffic where you want it to go.
Examples:
- “Browse Products”
- “See the Full Line”
- “View New Arrivals”
- “Shop the Catalog”
Avoid generic phrases like “Learn more” if you can be more specific. CTAs should set expectations for what distributors will see when they click the ad.
6. Link to the Right Destination
Your ad is only as strong as where it sends people. For example, if your ad is about recognition gifts, the place you link to should also be about recognition gifts. Distributors expect to land on a page that provides more information about the topic of the ad that caught their attention.
Good destinations include:
- Your OMG product listing
- A product detail page on your website
- A curated category page on your website
- A seasonal landing page on your website
- A trackable landing page on your own website
Trackable landing pages are especially helpful so you can evaluate performance and improve future ads. You can also make links to your website trackable by adding UTM parameters to your destination URL with free tools like Google’s Campaign URL Builder.
UTM parameters are tags that allow you to pass data to your website analytics tool so you can track where leads are coming from. Here’s an example of what a UTM might look like:
https://www.yourwebsite.com/?utm_source=omg&utm_medium=bannerad&utm_campaign=new+product
The link starts with your website and the UTM code is added on. In this example, the UTM codes are tracking a link from a banner ad in OMG that’s promoting a new product. Keep in mind, UTM parameters are used to track traffic to your website, so these should only be used when your OMG ad links to a page on your company website.
7. Refresh Ads Regularly to Stay Relevant
Updating your ads keeps your content fresh and encourages distributors to explore your line more often — but refreshing isn’t just about swapping creative. It’s also about consistency over time.
Digital ads aren’t a one-and-done marketing tactic. To build real brand recall, suppliers need to show up repeatedly in the tools distributors use every day. Research suggests people need to be exposed to a brand several times — often around seven touchpoints — before they take action.
Running ads consistently helps:
- Reinforce your brand
- Increase recognition
- Build trust
- Improve the likelihood that distributors will browse and order from your line
But consistency doesn’t mean running the same ad forever. Repeating identical creative for too long can cause ad fatigue, which leads to lower engagement.
A strong ad strategy balances both: consistent visibility + varied creative.
Consider refreshing your ads for:
- New product launches
- Seasonal collections
- Inventory or pricing changes
- Holiday gifting
- Quarterly or monthly campaigns
Fresh creative keeps your brand top-of-mind while preventing fatigue.
Bonus Tips to Level Up Your Campaigns
Here are a few extra best practices used by top-performing suppliers:
Use bold colors that stand out against neutral backgrounds
It’s important to consider the background colors of the channel where your ad is displayed. For example, if you’re running an ad in the Supplier Spotlight section of the OMG Newsletter, you’ll have better results if your ad uses a color(s) that catches the eye, stands out on a white background, and isn’t too similar to colors of the sections surrounding it.
Avoid text-heavy designs
If someone has to zoom in or squint, you’ve lost them.
Test multiple types of ads
Try different types of ads to see what works best. OMG provides a variety of ad options including banner ads that span the length of the screen, rectangle ads on the OMG Product Search dashboard, square ads in the OMG Newsletter, and more. Just be sure to follow the dimension requirements for the specific ad you select to ensure it looks great and there’s no delay to getting your ad published.
Track performance and adjust
If clicks are low, test a new image, CTA, message, or offer.
Promote what’s actually relevant right now
Distributors respond well to seasonal messaging (e.g., Q4 gifting, spring apparel, summer events, etc.), as well as limited-time-only offers such as sales, free shipping or setup, and other promotional offers that encourage them to act now.
Bringing It All Together
Strong digital ads are clear, simple, and visually bold. When suppliers keep messaging short, highlight strong product images, and use direct CTAs, distributors are more likely to engage with the brand and click through to explore the line.
Even small improvements—like cleaner layouts or updated seasonal messaging—can significantly increase visibility and performance.
Ready to Advertise with OMG?
Get your brand in front of thousands of qualified distributors, decorators, and dealers with targeted, high-impact digital advertising.
👉 Visit the Supplier Advertising page to learn more or reach out to your Client Success Manager to learn more
