Whether you’re new to online stores or looking to level up your skills, knowing which features to use—and when—can feel a bit overwhelming.
That’s where this guide comes in. We’ll explore how you can say “yes” to any online store request, knowing you can create custom, retail-like stores as simple or advanced as you need them. Launch stores in 20 minutes or less with easy-to-use tools or create an advanced store with endless customization options. Selling branded merchandise has never been more flexible.
The features covered in this guide are offered on our Pop-up Stores, Company Stores, Redemption Stores, and Print-on-Demand Stores solutions—feature availability may vary by solution.
Online Store Use Cases
Create custom, retail-like online stores for selling branded products to groups of all sizes.
Use online stores to win more business and expand into new markets. With OMG, you can offer stores to all types of customers for all types of programs, including:
- Company Swag
- Corporate Gifts
- Holidays and Events
- Employee Uniforms and Supplies
- Employee Recognition and Incentives
- Spirit Wear
- Fundraising
- Team Uniforms and Equipment
- Retail
Prep Your Store
Create modern, mobile-friendly online stores with features that allow you to quickly launch, so you can sell more branded products in no time.
Get Started, Fast
Quickly create a store or landing page from scratch, select from your pre-made template stores, or copy your favorite store to start selling.
Set Your Timing
Create short-term or year-round stores—leaving them open as long as your customer needs.
Determine Access
Secure your storefront with password protection, IP restrictions, single sign-on (SSO), permissions to restrict access to categories, products, or payment methods.
Add Your Products
Stock each online store with products your customers want and love. Add descriptions, images, pricing, and size charts for as many or as few products as you need.
Product Database
Access 735,000+ validated products from 500+ industry suppliers—or add your own.
Live Inventory Feeds
View high-quality supplier inventory data directly in the OMG apps and set inventory thresholds to avoid low-stock items from displaying on the storefront.
Product Personalization
Let consumers personalize products with name, team number, department, and more.
Bulk Orders
Meet supplier minimums and keep orders profitable with Minimum Quantities, Volume Pricing, and Tiered Pricing.
Product Bundles
Encourage bulk purchases—perfect for required team bundles or employee onboarding kits.
Fundraising
Add fundraising to products and track progress with a live Fundraising Tracker.
Don’t Have Time to Create a Store?
Our Professional Services team is on standby to help make your customer’s vision a reality.
Brand Your Store
Let your customer’s brand shine by personalizing each storefront with logos, colors, and more. Whether you prefer a minimally branded look or advanced customization with CSS, you can create a professional, fully-branded experience to meet any customer’s needs.
Store Layouts
Create retail-like experiences with ready-to-use store layouts featuring call-to-action buttons, mid-page banners, and other branding elements commonly used in ecommerce.
White Label
Create a cohesive experience by removing OMG branding from the storefront.
Custom Domains
Make it easy to remember the store with a custom URL that reflects your customer’s brand.
Image Library
Access millions of high-quality stock images while building your store in the OMG app for captivating store visuals.
Product Mockups & Virtual Samples
Present product mockups to customers by easily adding a logo to the personalized product or control which logos can be used on each item with Virtual Samples.
Set Up Friction-Free Checkout
Make it easy for customers to order and pay for branded merchandise online. Offer a variety of convenient payment options including credit cards, gift cards, account balances, redemption codes, points, Google Pay, Apple Pay, Klarna (Buy Pay Later), purchase orders, ACH, and more.
Discounts & Coupon Codes
Incentivize more orders by allowing shoppers to enter a coupon or promotional code at checkout to receive a discount on their purchase.
Redemption Stores
Make it easy to support rewards and gifting programs for your customers. Shoppers enter a code to access the store, select their items, and use the code as payment to redeem products–no payment or sales tax required. View a sample store [enter code OMG123].
Order Approvals & Budgets
Keep track of consumer spending with tools like Order Approvals and Budgets to avoid going over an allotted amount.
Automatic Tax Calculation
Automatically calculate the correct taxes for every order, every time with TaxJar, Avalara, or Tax Cloud.
Shipping Options
Calculate shipping rates and offer options including ship-to-home or pickup to get products to customers quickly.
Use Built-in Marketing Tools
Promote your stores and engage customers with built-in tools.
Consumer Emails
Keep consumers in the loop with store opening and closing reminders, and order confirmation emails.
Marketing Tools
Provide customers a dedicated view of their store to track orders, monitor fundraising, and promote the store on social media.
Order Status Tracker
Build trust and increase anticipation by showing the consumer a snapshot of their order’s progress.
Manage Online Store Orders with Ease
Get finished products into the hands of customers faster and with less headache. Process online orders on-demand, weekly, or in bulk with easy-to-use tools and powerful reporting. Go from “order placed” to “order fulfilled” with ease.
Monitor Sales and Orders
Keep a pulse on the performance of all your online stores from your office or on the go. Track sales trends, adjust orders, and more so you can keep generating sales.
Sales Dashboard
Get a snapshot of sales volume across stores and sales reps so you can stay on track.
Order Management
Adjust and fulfill orders quickly by viewing orders across all stores from a single view.
Custom Statuses
Update the status of orders to keep your team and customers on the same page.
Order Edits
Easily add or edit products and adjust customer information, even after an order is placed.
Order Push
Automatically or manually transmit order data to a third-party order management system.
Print-on-Demand Stores
Automatically fulfill orders as they’re placed without worrying about meeting minimums, sourcing products, or decoration via a network of trusted decorators. Learn more.
View Tailored Reports
Access detailed reports you need to sell branded merchandise around the clock so you can make informed decisions that drive growth. Stay on top of orders with pre-built reports for sales, purchase orders, decoration, and accounting or build your own custom reports.
Purchase Orders
Create purchase orders (POs) to order blank products from suppliers.
Custom Reports
Build the exact report you need by choosing from more than 60 fields with easy drag-and-drop functionality.
Personalization Report
Instantly view all the information you need to sell personalized products.
Work Orders
Get your team the detailed information they need to decorate products quickly.
Fundraising Report
Keep track of how much money each of your fundraising stores have raised.
Accounting Report
View key financial information for your stores to keep your back office in order.
Pre-built Integrations
Tap into our ecosystem of pre-built integrations or use our open APIs to connect OMG solutions with the tools you use to run your business. View our full list of integrations.
Ready to grow your business online?
Access all of the solutions you need to sell branded merchandise—with one partner. Talk to sales.
