What is PromoStandards?
PromoStandards is the industry-preferred format for product and order data. It allows suppliers to provide accurate, up-to-date information that distributors, decorators, and dealers can use automatically across their systems.
Instead of sending spreadsheets or manually updating multiple platforms, PromoStandards provides an industry-standard guideline for how suppliers can provide:
- Product Data
- Media Content
- Inventory
- Product Pricing & Configuration
- Order Statuses
- Order Shipment Notifications
- Purchase Orders
- Invoices
With OMG, PromoStandards is delivered through the OneSource API, a fast, reliable data service that validates data, provides visibility into who is consuming it, and makes it easy for suppliers to keep everything accurate and accessible.
Why Suppliers Need to Be PromoStandards Compliant
Suppliers who provide PromoStandards-compliant data gain better visibility, fewer data issues, and more opportunities to sell through distributors, decorators, and dealers. Today, many partners expect PromoStandards endpoints as a baseline requirement for working together at scale.
Broad industry adoption — and where OMG fits in
PromoStandards is no longer a “nice to have.” It’s the industry-preferred way to share product data, and adoption continues to grow.
- 500+ suppliers in the promotional products industry currently have at least one PromoStandards endpoint available.
- Of those, more than 450 suppliers rely on OMG’s OneSource API to create, host, manage, and distribute their PromoStandards data.
- Only 58 suppliers are fully self-hosted, meaning OneSource accounts for the vast majority of active PromoStandards endpoints in the industry.
This matters because it shows how suppliers are choosing to support PromoStandards: not by building and maintaining endpoints on their own, but by using a centralized platform designed specifically for the promo industry.
Thousands of distributors, decorators, dealers, and technology providers actively consume PromoStandards data every day to power search, pricing, inventory checks, quoting, ordering, and fulfillment.
Who’s using it
Many of the largest and most influential companies in the industry rely on PromoStandards, including distributors, decorators, dealers, and service providers such as HALO Branded Solutions, Geiger, Starline, SanMar, PCNA, and Koozie Group.
These organizations use PromoStandards to automatically pull accurate product data at scale — and they increasingly expect their partners to support it.
Real‑world proof from OMG suppliers
“That’s where I see the biggest value in OMG — utilizing those PromoStandards endpoints to connect with larger distributors. Companies can automatically pull our data with the OneSource API, which is awesome. There’s a dashboard showing me who’s pulling our product data like HALO, Geiger, and some other distributors we work with.”
— Account Supervisor at High-End Speciality Supplier in Promotional Products“It helps to work with OMG, especially because PromoStandards is hooked up with so many different buying groups and selling platforms that, if there’s an issue with one of them, it’s nice to know that I can just go straight to OMG or to our Client Success Manager and ask for help. That saves quite a bit of time. Instead of fishing through each different platform for errors, I can just go to one place.”
— Nathan Blaine, Director of Marketing at The Magnet Group
What compliance does for you
Being PromoStandards-compliant isn’t just about checking a box. It directly affects how easily partners can do business with you.
- Your products are easier to find, evaluate, and sell
- Your pricing, inventory, and configuration data stays consistent across platforms
- Your team spends less time troubleshooting data issues and custom feeds
- You’re positioned to work with larger distributors and more technology partners without adding ongoing technical work
And with OneSource by OMG hosting and managing your endpoints, you can meet those expectations without taking on the burden of building, maintaining, or updating PromoStandards services yourself.
PromoStandards Endpoints
OMG supports the full set of PromoStandards endpoints so suppliers can share every piece of essential data with the industry.
Here’s what you can distribute:
Endpoint |
What It Delivers |
| Product Data | Detailed product descriptions, attributes, specifications |
| Media Content | Images, logos, and other digital media assets |
| Inventory | Real-time stock levels and availability |
| Product Pricing & Configuration | Base or tiered pricing, configurable options, variations |
| Purchase Orders | Incoming orders from distributors, decorators, and dealers |
| Order Status | Updates on processing, fulfillment, and shipping status |
| Order Shipment Notification | Alerts when orders ship/completed |
| Invoices | Billing and invoice data for orders |
Each endpoint ensures partners get the information they need — in the format they expect — with minimal work on your end.
Common Misconceptions About PromoStandards
Because PromoStandards sounds technical, many suppliers assume it’s only practical for large companies. But that’s often not true. Here are some common misconceptions — and why they don’t hold up when you work with OMG.
“I’m too small or new to the industry”
Even small or newer suppliers see value in clean, standardized data. It helps you look professional and makes it easier for distributors, decorators, and dealers to work with you — which can open doors you didn’t expect.
“It’s too time-consuming or costly”
Instead of building your own infrastructure (which could take months and be expensive), you can use OMG’s services to get compliant in days — with no developer work required. That’s a big time and cost saver.
“You need a tech team to manage it”
With PromoStandards, data formats and versions change over time. But OMG handles that for you: their version‑translation service means your endpoints automatically meet the requirements of each partner, so you don’t have to worry about compliance updates.
“Integration with every partner will be a headache”
Because all data flows through OneSource API, distributors, decorators, dealers, and service platforms can pull data from one centralized source. No need to build separate feeds or custom integrations for each partner.
How OMG Makes PromoStandards Easy
OMG takes care of the heavy lifting — so suppliers can share high-quality product data without adding technical burden. Key parts of the service include:
- Data Transformation: OMG converts your existing product data into PromoStandards format in a matter of days.
- Endpoint Hosting: OMG hosts and maintains your PromoStandards endpoints. No server setup or maintenance needed.
- Version Translation: Data is automatically translated into whichever version each partner requires — no manual updates or adjustments.
- Automated Validation: OneSource runs a 400‑point quality check on your data to catch missing images, incomplete pricing/configuration (PPC) info, missing attributes, and more before data goes live.
- Partner Access via API: Distributors, decorators, dealers, and service providers can request access and get credentials to pull data easily through the OneSource API.
The result: accurate, reliable data — shared broadly — without extra work for your team.
Supplier Success Stories
High-end, Specialty Supplier
This high-end, specialty supplier team was able to get PromoStandards‑ready quickly using OMG. Before OMG, building a compliant feed would’ve required a custom development project — one that was estimated at $60,000 and six months of work. Instead, OMG converted their data in just days, and they saw immediate returns:
- Suppliers started pulling their data via OneSource right away.
- They noticed multiple calls per day from distributors finding their products on OMG’s platform.
- The ease of setup and maintenance eliminated a big barrier for a newer supplier entering the market.
As their Account Supervisor put it: “That’s where I see the biggest value in OMG — utilizing those PromoStandards endpoints to connect with larger distributors.”
The Magnet Group
As a long-standing supplier, The Magnet Group had experienced frustrations when distributing product data across many channels — particularly when data got out of sync or had errors. After adopting OMG OneSource:
- They gained full visibility into their data quality through a dashboard that highlighted missing or incorrect data (images, pricing, configuration, etc.).
- They corrected data issues that had been limiting sales, and afterward saw increased sales on previously underperforming products.
- For them, having a single partner to manage data across all distributors, decorators, dealers, and platforms saved major time. As Nathan Blaine said: working with OMG meant “instead of fishing through each different platform for errors, I can just go to one place.”
These stories highlight how PromoStandards — when powered by OneSource — isn’t just “tech for tech’s sake.” It’s a practical, results‑driven way to make sure your data works for you and your customers.
Frequently Asked Questions About PromoStandards
Q: I’m a small supplier — is PromoStandards really worth it?
A: Yes. Even smaller suppliers benefit from standardized data. It simplifies data sharing, reduces manual work, and makes you more attractive to larger distributors, decorators, and dealers who may require PromoStandards compliance to work with you.
Q: Do I need a tech team or internal developers?
A: No. OMG handles the setup, data transformation, endpoint hosting, and version translation — you don’t need a developer or technical resources.
Q: How fast can I get started?
A: OMG can transform and publish your product data as a PromoStandards feed in just a few days. Many suppliers onboard quickly and start seeing exposure within the first month.
Q: What happens when PromoStandards versions change?
A: With OMG’s version translation service, your data stays compatible with whatever version each partner requires — automatically. No action needed on your end.
Q: Can distributors, decorators, and dealers see when they’re pulling my data?
A: Yes. Through OneSource, you get visibility into who is consuming your data, and a dashboard showing feed activity.
Q: What kind of data can I share?
A: Through PromoStandards and OneSource, you can share product details, media assets, inventory, pricing/configuration, purchase orders, order status, shipment notifications, and invoices — everything your partners need.
Ready to Get Started?
Start sharing high-quality data with major distributors, technology platforms, and service providers.
👉 Learn more about PromoStandards Data
👉 Reach out to our team to start the onboarding process
