“That’s where I see the biggest value, is utilizing those PromoStandards endpoints to connect with larger distributors. Companies can automatically pull our data with the OneSource API, which is awesome.”
Brant DeBoer
Account Supervisor // My Wholesale Business Card
About My Wholesale Business Card
Founded two years ago, My Wholesale Business Card, part of My Metal Business Card, is a supplier specializing in metal, wood, and plastic business cards for their customers. Having produced more than 13 million cards, they strive to provide exceptional customer service, communication, and a smooth ordering process.
The Challenge
As a newer supplier making its way in the promotional products industry Account Executive Brant DeBoer was looking for ways to make his company’s products more accessible and easy to find for distributors, while also making their product data PromoStandards-compliant.
“You pretty much have to be PromoStandards- compliant to work with larger companies in the space, because it’s more efficient for the ordering process,” DeBoer said.
$60,000+ |
3,600 hours |
3 days |
|---|---|---|
|
saved in set up fees |
saved in set up process |
PromoStandards set up |
DeBoer met with a third-party development team to explore building PromoStandards endpoints themselves. The project was estimated to cost $60,000 and take six months to complete.
“The project would likely cost more and take longer if we went that route, not to mention the ongoing maintenance of the endpoints.”
After receiving recommendation to OMG (formerly known as DistributorCentral) from several mentors in the industry, DeBoer decided OMG had everything they needed to move forward.
“So the biggest value in OMG is utilizing those PromoStandards endpoints to connect with larger distributors.”
The Solution
My Wholesale Business Card decided to partner with OMG to quickly and accurately transform their product data into PromoStandards with OMG’s OneSource solution, as well as make their products available in the OMG Product Search tool for thousands of distributors to discover.
OMG was able to transform and distribute My Wholesale Business Card’s product data in a matter of days.
“With other Product Search platforms we’re on, I had to set up all the products manually. It took me months to get the products up correctly,” said DeBoer. “With OMG, one of the major selling points that really got me is how easy it is to get products added. I exported all of our products in an Excel sheet and sent it over with the product images and they were up the next day. That saved me tons of time, that was huge. I loved that it was super easy.”
The Results
Within the first month of signing on with OMG, DeBoer said they’re already seeing results from being on the platform.
“We’ve received multiple calls per day from people finding our products on OMG, which is more than I expected because we just started and I have only optimized our popular products. I’m happy to see distributors are finding us from the platform.”
With OneSource, distributors and service providers can access high-quality product data from My Wholesale Business Card through a single API.
“That’s where I see the biggest value in OMG is utilizing those PromoStandards endpoints to connect with larger distributors. Companies can automatically pull our data with the OMG OneSource API, which is awesome. There’s a dashboard showing me who’s pulling our product data like HALO, Geiger, and some other distributors we work with.”
Brant DeBoer
Account Supervisor // My Wholesale Business Card
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